We're Malcolm and Kristen.
After spending over a decade in the early-stage private equity world. Seeing $12M get deployed across 170+ companies with over 20 exits, 4 of which going public. We started Insights after seeing founders get lost in the gaps.
Founders don't need another playbook - they need someone who's been in the trenches. That's where we come in.
At Insights to Markets, we've helped hundreds of founders sharpen their business models, understand their numbers, and grow with purpose - not panic.
Whether it's refining your value proposition, pricing your product, understanding investor expectations, or building a go-to-market strategy that actually sticks, our work is built around one goal: helping you make smart decisions faster.
Our experience in a nutshell.
Involved in 16 start-ups
5 Exits
Helped 500+ Founders
We help founders who are often asking...
"Am I building the right thing, or am I just busy?"
"Do I even have the right pricing for what I'm offering?"
"Am I targeting the right customer group?"
"What if an investor asks a question I can't answer?"
"How do I build projections that don't feel like guesswork?"
"When's the right time to raise capital?"
If these questions sound familiar, we can help.
Get clarity, direction, and a plan that actually works.
Get clear on your direction.
Build financials you can get behind.
Raise capital confidently.
Frequently Asked Questions
Find quick answers to common questions about our consulting services, methodologies, and client support.
We first hop on a free 30-min Discovery Call, if we're a fit for the support you need we'll send over a Client Agreement Form and NDA (so you feel secure about sharing your ideas), and then we'll schedule our first session.
Absolutely! During our initial Discovery Call we'll get an idea as to what are the most pressing issues or questions you have and if it's worthwhile to work those out through a series of 1-on-1 Founder Sessions, or if you need programming to provide a more structured approach.
Nope. Never. We don't believe in taking equity with the people we're consulting with.