Equity Free.



It all starts with a chat. 


After you tell us a bit about you and your idea (it's quick and painless, we promise) we'll noodle on it. Next we'll set up a call to learn more about you, your vision, and what success looks like to you. We want to make sure we can really help you and meet your expectations too.

Our program consists of 3 pillars:

Each pillar contains six modules.

What's included in each module?

One-on-one sessions.

We're with you every step of the way. Our one-on-one sessions are meant to really challenge your thinking and approach. We're blunt, constructive, transparent and check our egos at the door. We aren't into shallow platitudes, or interested in baby-ing you through the process. Building a business is hard and de-risking the process is only possible when the founder is willing to listen, adapt and continuously improve over time.

'Get-ready to apply' material.

We're not cohort-based, we want you to learn when it's convenient for you. We built our content with a mixed-media approach. Each session is ~3-hours +/- and includes content, whiteboard 'how to actually do it' examples and real world implementations. We built our content to be engaging, grounded, practical and useful. 

A 'just for you' plan.

We provide practical applications so you can apply what you've learned directly to your own business. Once you're ready you'll submit your work, we'll schedule a one-on-one session. We want you to build your confidence by challenging your thinking and your 'how-to' approach.


What do we cover?

Market Readiness

  • Problem Identification
  • Value Proposition Canvas
  • Me, Market, Money
  • PESTLE Analysis
  • Porter's Five Forces
  • Industry Analysis
  • Competitive Analysis
  • Segmentation
  • Target Market
  • Positioning Statement
  • Branding
  • 4Ps
  • Go-to-Market Strategy
  • Sales Process
  • Revenue Forecasting

Final Deliverable: A solid Go-To-Market Strategy and Revenue Forecast.

Business Readiness

  • Diamond-E Model
  • SWOT Analysis
  • Building a Team
  • Types of Compensation
  • Board of Directors & Advisors
  • Flow Chart
  • GANTT Chart
  • Business Model Canvas
  • 4P's of Innovation
  • Innovative Process
  • Financial Analysis
  • Income Statement (P&L)
  • Breakeven Point
  • Cashflow Statement
  • Balance Sheet
  • Business Plan

Final Deliverable: A practical and useful plan for your business.

Investment Readiness

  • Private Equity Landscape
  • General Process
  • TTOC
  • Valuation
  • Term Sheets
    • Convertible Note
    • Preferred Share
    • Common Share
    • SAFE
  • Shareholders' Agreement
  • Subscription Agreement
  • Capitalization Table
  • Due Diligence
  • Data Room Checklist
  • Pitch Deck
  • Pitch Feedback & Practice

Final Deliverable: A complete 'Investment Package' (Pitch Deck & Presentation).


What's it like working with us?